How to Build an Influential Business Social Media Account

4 Tactics to Find and Engage Social Media Influencers

Social media has become an integral part of the business world. Organizations, small businesses and even individuals are using these channels to promote their product or service, showcase their expertise and build a customer base. If you are one of those people who want to use social media for your business but don’t know how, this article will help. We’ll walk through what it takes to set up a successful account on each major platform as well as some tips for getting the most out of it. For the best advice and service visit and contact them.


– Facebook: Be sure to link your business page on your personal account. When you post, be careful not to do too much self promotion and share other people’s content in order to get more likes.

The best way to increase engagement is by doing something unexpected that most others don’t – like posting a video each day from an interesting person in one industry versus just sharing photos from their company events every week. If done right, this will keep followers interested and coming back for all types of updates! Lastly, create new posts at least once per day (ideally). You can hire someone to write posts someone to help with this, or you can use a tool that automatically posts at specific times.

– Instagram: Keep your profile updated and post about company happenings every day in addition to more personal content like pictures of favorite meals from the office kitchen or team members’ kids playing on the floor. It also looks good when an influencer does sponsored posts for brands they genuinely enjoy – so if you’re into sailing, do a series of posts featuring gear and destinations!

– Twitter: Post links to new blog articles as well as useful information such as how often people should be tweeting each week (a healthy mix is one tweet per weekday). Use hashtags sparingly but always include them in your username (@username), which will allow others who follow you to know who you are.

Continue Reading